"According to Geordano Bruno there are few, very special professions that require disciplined imagination: poetry, art and architecture. Since the imagination is the main gateway for all magical processes, these professions are associated with magic. Most mortals are subject to uncontrolled fantasies, but members of these professions must learn to exert total control over their imagination to avoid being seduced by the very objects they create. This is an ethical imperative. For a magical process to succeed, both the performer and his subjects must have faith in its efficacy. Faith is the prior condition for magic, and the magus indeed must believe in his own work. Furthermore, Bruno observes that while the magus/architect has no right to use his power for selfish ends, self-love facilitates the creation of ethical bonds."
"The architect must be obsessive about beauty in his work and compassionate about its purpose in the social realm. Thus, acts of wonder may be accomplished"
in "Built upon Love - Architectural Longing after Ethics and Aesthetics"
by Alberto Pérez-Gómez, MIT Press
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